113: What Is Your Tagline, And Are You Living Up To It?

nicholas-cage

Have you ever stopped to think about a company’s tagline, and whether or not they live up to it?  Have you ever considered what your tagline might be?  Today’s show is all about that.  Don’t worry, this show isn’t suddenly turning into a “business and branding” podcast… but at the end of the day, our reputation is our brand.  Stop right now and think of someone… anyone.  As soon as you do, images and thoughts appear.  Kind and generous, or shifty and untrustworthy, might come to mind.

What’s more interesting is when we run across someone who is quick to tell us how many friends they have, yet they show up everywhere alone.  Isn’t it odd when someone, or a company attempts to convince us they are something, they clearly are not.  I recently had a couple of run-in’s with two companies that got me to think about all of this. Cox Cable and the Hyatt Hotel.  The photo attached to this episode, is an actual photo from a friend’s room at a Hyatt Hotel, which prompted this entire episode.  I hope it gets you to think about what you can do for someone, that will only take you ten minutes, but may impact them for a life time.

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