Feb 22, 2016
Laura Roeder, began her entrepreneurial journey at the age of 22, when she quit a design job and decided to launch her first business. Since then, she founded B-School with Marie Forleo, and has run successful courses of her own, such as Creating Fame. Since then she founded Edgar, which was created out of a need Laura had in her own business to more effectively manage social media—and so in 2014 Laura pivoted her business to dive into the SaaS (Software as a Service) world. She was named a Top 100 Entrepreneur in America Under 35, several years in a row, and has spoken at the White House on entrepreneurship.
What was a realization that you had that led you on your path?
I was “bossy” or the one who was in charge. I was a designer, and wanted to do more.
What was the biggest risk you took?
I asked to go part time at the job I had and at the last minute they said, that I couldn’t do that. So, I quit.
What is a company principal that you foster?
Kindness. My top three values are: kindness, ownership, and value for value. Value for value is that business is a fair exchange for value for value, whether that’s time for money or whatever that exchange is, that both parties feel that they are getting the better end of the stick.
What is your best piece of advice?
Take action on anything, as soon as possible. The only way you can find out if your idea works is to test it out.
What do you believe to be true?
You reap what you sow. No matter what you want, you have to put forth the effort, in order to make that happen.
How to connect with Laura Roeder and learn more about Edgar software : Meet Edgar.com: MeetEdgar
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